These 2 Elements = Profits

If you’ve been marketing online for some time now, you should have already known that the there aren’t really any “big secrets” to online profits.


The “big secrets” (as the “gurus” called it) basically comes down to 2 very important metrics :

(1). Traffic
(2). Conversion


If your site receives a lot of visitors but none of them buy your products or services, then you are not making any money.

Conversely, you can have the world’s best converting site, but without traffic, you won’t make a single sale.

Hence, these two elements work hand-in-hand together.


Traffic + Conversion = Profits

That is why it is very important that before driving massive traffic to your site, make sure that your conversion rate is good. But then again, without any traffic at all, you can’t gauge how good or bad your conversion is.

The solution is to drive decent amount traffic to your site and see what the conversion rate is.

For example if you drive 100 visitors to your site and you make 1 sale, then your conversion rate is 1/100 = 1%.

You could probably do better than 1%. Of course, it depends on the sources of traffic as well, as different sources produce different conversion rates.


Not all traffic is created equal.

For example, affiliate traffic tends to produce better conversion rates than traffic from social bookmarking sites, while joint-venture traffic usually produces better conversion rates than affiliate traffic.

Once you’ve calculated your conversion rate based on a decent amount of traffic, for example 200 - 300 visitors, you should always try to improve on it before driving any more traffic to your site.


Why?

Because advertising costs are increasing every single day. Since you’ve worked so hard (in terms of money, effort, and time) in getting that visitor, you should make sure that you have a great converting site so that he or she becomes a buyer.

Even if he doesn’t buy your product or service right then and there, you should have some kind of freebie to bribe him in exchange for his email address, so that you can follow up with him to generate sales later on.

An excellent yet free tracking program that can track visitors on your site is Google Analytics. I’ve also done an article some time ago that’s titled 5 Reasons Why You Need To Track Your Visitors. Be sure to read that article to get a better understanding why it’s important to track your visitors.

Once you’ve managed to obtain a great conversion rate, be sure to note down the changes you’ve made to your site, so that you can refer back later on and see which specific element you changed that has a major impact on the conversion rate.

Who knows you might be able to duplicate this change on your other site to boost its conversion rate as well, even though different markets and different sites may react differently.

But hey, this is testing and tracking, and nothing is perfect. That is why it’s called “testing and tracking”!

Once you’re satisfied with your conversion rate, it’s time to drive traffic like mad to your site and make oodles of money!

And you know what, since you’ve taken down notes which elements on your site you changed that resulted in a boost in your conversion rates, you could probably slap up a mini-report and sell it for a low price or use it as a freebie to bait more people into your list.






Welly Mulia
The Author