The One Tool Every Internet Marketer Can’t Live Without

To succeed in Internet Marketing, you need tools to help you run your Internet business.

Internet marketing is not just about making money online.

It’s about running a profitable business on the Internet that is going to provide you with profits on a consistent basis for the long term.

It’s not a hit and run situation where you only earn money 1 time.

To make lots of money on the Internet, you need to view Internet marketing as a real business, just like you would when you run an offline brick and mortar store.

…and to be successful in running a very profitable Internet business, you need tools.

PERIOD.

You can’t do everything manually. There simply isn’t enough time for you to do everything by yourself.

We only have 24 hours in a day, so we should focus our time and efforts on the more important things and leave the repetitive tasks which can be automated into the hands of technology.

Hey we’re living in the 21st century!

One VERY IMPORTANT aspect of Internet marketing that you can automate is through the use of an autoresponder system.

An autoresponder system basically is a system to follow up with your website visitors so that you can build beneficial and trusting relationships with them, in the hope that they’ll buy your products/services in the future.

In this ever-increasing-competition society that we live in, every marketer and his dog is doing everything they can to sell their products and services.

People are getting tired of being harassed with marketing messages all day long.

Because of this, it is VERY HARD to be able to sell your products/services to prospects on your first encounter with them.

This is especially true if you’re selling your products/services on the Internet.

They don’t know who you are and they see you as someone who’s hiding behind a computer.

With that said, in order to be able to successfully sell your stuff to prospects, you need some kind of mechanism to “capture” their contact info so that you can follow up with them on a consistent basis to build trusting relationships with them.

After they begin to trust you will you be able to sell your stuff to them.

Sure there are exceptions where prospects buy your stuff the first time you offer them, but this is VERY RARE.

If you want to sell effectively and consistently you MUST have an autoresponder system in place to follow up with them.

To get people to sign up for your autoresponder, you need to “bait” them with some kind of valuable freebie such as a free report on your field/niche. If they want to receive this valuable free report, then they need to give you their contact info (usually in the form of email address).

Once they signed up for your autoresponder, you email them every few days to build beneficial and trusting relationships with them.

The best part with this autoresponder thing is that you can compose your messages in one go and then determine when you want these preset messages to be sent out to your prospects and it will do the job of automatically sending out the email messages for you (yes even while you sleep)!

SUPER IMPORTANT: Do Not sell your products/services all the time within these emails. Instead what you want to do is to have a mixture of education/sales messages.

Let me explain…

Let’s say that someone just signed up for your autoresponder to get your free report. Your first message to him should be to congratulate him for requesting your report to affirm him that he’s made the right decision. You want him to feel at ease and assure him that he’s going to get valuable and useful information.

Another message might go out to him automatically from your autoresponder system 3 days later and educate him more about your niche.

Then a few days later your autoresponder system emails him another message revealing even more great content.

You can then set the next message to be a sales message where you do your sales pitch about your product or an affiliate product if you don’t have a product yet (by the way if you don’t have a product yet, you might want to check out my brand new product creation crash course Instant Product System).

The key is to keep a balance between content and sales message. If all you do is send out sales message all day long, then your subscribers (people in your autoresponder system) are going to unsubscribe and you will not be able to follow up with them anymore, ever.

The converse is also true - that is, DO NOT send content messages all day long without doing any selling because if you do then you’re not going to sell your products/services.

After all, the whole purpose of getting them on your autoresponder system (also known as your list) is to follow up with them so they buy your products/services. If you don’t do any selling, you might as well not set up your autoresponder system in the first place.

In my opinion, having a good autoresponder system in place is A MUST to be able to sell effectively on a consistent basis.

The 2 leading autoresponder companies on the market today are Getresponse and Aweber. I’ve been using Getresponse since the start of my Internet business and I highly recommend them. Aweber is known to be awesome as well, although it has a much steeper price when your subscribers go over the 500 limit.

Whichever company you choose, make sure you get an autoresponder system in place for your Internet business!